The integration of Bitcoin has led to positive results, according to traders in this study.
BitPay recently published a study highlighting four traders from different companies who have implemented Bitcoin as a payment method. Participants include a gold brokerage company, a gift card marketplace, a domain registrar that also acts as a hosting service and an electronics retailer.
In the report, merchants, who were not identified, praised the lack of chargebacks related to cryptomime fraud, noting that this is a major problem when dealing with traditional institutions.
They also reported that while only 0.5% to 6.5% of their total e-commerce sales came from Wealth Matrix scam, this has helped boost the flow of new customers by 40% on average over the past three years.
During the pandemic, the study said traders reported an increase in online shopping. This boosted the number of encrypted transactions on their respective platforms, with 11 percent of responding customers stating they were using crypto and other digital payment methods for the first time.
The report also adds:
„The merchants surveyed identified an opportunity to increase sales by reaching a new segment of customers who prefer to pay with bitcoin and other crypto currency when shopping online. While buyers of cryptomotic still account for a relatively small portion of spending, cryptomotic recognition is significant and growing. ”
In early September, a UK online food delivery platform called „Just Eat“ added cryptomoeda payment support for its subsidiary in France.